Tuesday, January 29, 2008

Nordstrom's new ad campaign

This is Nordstrom's new ad campaign, which will break in March issues of Elle, Vanity Fair, and Vogue. What do you think of these?

"The Seattle, Wash.-based retailer has evolved its iconic Ruben Toledo illustration-centric advertising campaign of years past to incorporate the lens work of acclaimed fashion photographer Ruven Afanador in brilliant three-dimensional form.

Toledo painted 20-by-30 foot walls to create a series of arresting, surrealistic, black-and-white sets that bear the Cuban artist's signature whimsy and of-the-moment aesthetic that has made him the sought-after illustrator he is. The creative process on-set was so explosive, in fact, that at certain points, Toledo felt himself inspired to paint directly onto the models' faces and bodies as Afanador captured the high-fashion spirit through his images."

"It's one thing to say that fashion and art go together and to show it by putting a model in an art gallery," said Linda Finn, executive vice president of marketing at Nordstrom. "We knew we didn't want to do that and we knew Ruben's artwork needed to be more than just a backdrop. Instead, what Ruben and Ruven came up with truly fused art and photography. The art became the environment--transcending the very idea of a backdrop. The result truly exceeded our expectations.""

Continue reading the article on fashionweekdaily.com.

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