We know the cold weather and indoor heat will wreck our lips if we aren't constantly slapping on lip care products. Only if our guys knew how to take care of their lips too. For the best softest smooches this Valentine's Day, get your guy ClarinsMen Lip Guard ($10.50). It's non-oily and invisible, so your guy doesn't have to worry about looking like he's wearing lip balm. And it's got this ingredient called Centella Asiatica that has a strong healing capacity. His cracked lips will heal in no time.