Tobi - a new store

So you know how much I love to discover new online boutiques? Today's feature is another new one that I came across on the weekend, Tobi.com! Their collection of apparel, accessories, skin care and jewelry is a mix of familiar and new, featuring all your favorite brands alongside buzzing up and comers, from high end including See by Chloé, J. Lindeberg and Helmut Lang, to streetwear by Evisu, Artful Dodger and A.P.C., to eco with earth friendly collections from Loomstate, Stewart+Brown and Edun. There's a cute lookbook (an important feature for an online boutique in my book) with a cute model that isn't a scary-looking stick person. And their sale rack is impressive. You can truly find gems -- fab pieces at very steep discount -- unlike some other websites that only put stuff that nobody wants on sale or the discount isn't that great anyway.


Milly Belted Shift Dress $315
CC Skye Double Wrap Chain Bracelet $285
Spitfire Mishka $35

Nanushka Bubble Dress $278 $70!

Rachel Pally Drape Front Dolman Dress in Black Flirall $245 $62!

Corey Lynn Calter Strapless Dress with Bow $379 $95

Helmut Lang Jersey Dress $255 $127

Tart Calista Dress $181 $64. Isn't this just the prettiest softest blue?

Soundgirl Lauren Jacket $53 $14!! Super cute, such a steal!